SEO & Digital Marketing

A simple two-second delay may not seem like a whole lot, but in today’s age of technology, it can make a world of difference. With slow website speeds and low SEO metrics, your website could be losing as much as 50% of your visitors before they have chance to view your homepage. We compile a list of website safety checks to such flaws don’t hinder the user experience.

The speed in which your website loads carries a heavy load on how search engines see your website. You’ll want to make sure your site loads within milliseconds.  This provides your visitors the best viewing experience, which also helps drive traffic conversion.

• Your Web Host: You get what you pay for here. Cheap web hosting can damage website speeds. Make sure you select the host to for your business needs.
• Large Images: Heavy images can significantly lower your page speeds. There are several ways to compress images, then there’s FREE image compression.
• WordPress Themes: We highly recommend utilizing Premium Themes for website designs. Premium themes normally come equipped as mobile & desktop responsive.
• Widgets: Widgets are what carry the cool bells & whistle features of a WordPress theme and can contribute to dragging slow page speeds. Choose your features wisely.

An effective SEO strategy allows for you to choose the best industry keyword phrases that will focus on your business site. A solid SEO topped with a search friendly web design will help bring visitors to your website organically. We want to see your business grow so we’ll target to increase search engine rank along with organic search from online sources like social media.

Local SEO is the search engine strategy that helps your website rank higher for target keywords withing your local market. This digital marketing tactic has a direct impact on your local search engine rankings, which in turn leads to website traffic, in-person visits and sales conversions.

You’re going to want as much exposure as your business can get. We’ll focus on getting your Google My Business listed if you have not already done so.  These details will include verifying your listing to ensure your business get the visibility and performance you’ll want.

The higher you rank in search engines (Google, Bing & Yahoo), the better the chances are you’ll see website visitors along with customers coming through your front door. Our digital marketing experts will work with your website to add your site to Google Search Console to ensure your business and website is found.

Our digital marketing team uses some of the best SEO tools for leveraging our customer websites. Part of our services include monitoring competitor industry keywords and content to keep the competition alive. The team will provide monthly recommendations to maximize your profits.

Digital marketing services are a proven technique numerous businesses adopt to boost business. With Capital of Techs, you get the advantage of implementing technology-focused strategies that will help your business outlast the competition.

Your business website forms the basis of your SEO strategy. We conduct a site audit by analyzing your website’s design, user experience, content, clarity of message, calls to action and index-ability. These factors will paint a clear picture of how much work needs to be done and the kind of tactics that will work best for your business.

We also take a look at what your competitors are up to. Remember, SEO is a competition. You’re competing for customers’ attention. Therefore, peeking at their strategies will help us better the tools we use for your business.

Content is still king in SEO. Search engines rank sites with great content higher. After all, content is the main reason why consumers use search engines in the first place. We take content creation and publishing seriously. We analyze customer demographics to establish what kind of content your customers are looking for and then create quality content. The content is used as bait to attract both search engines and customers to your site.

Potential customers type certain words and phrases related to your business in order to get to your site. In the SEO world, these are keywords. With the right keywords, your optimization journey can be a smooth one. This is why we invest in conducting extensive keyword research to establish what customers are searching. We then find creative ways to incorporate these keywords in your web content to ensure a rich keyword density.

A thousand site visits from a Asia may not be that meaningful if your business is in Europe. However, ten site visits from people within a 5 mile radius could have a huge impact on your business. Statistics show that 72% of internet users end up visiting a store within 5 miles of their location after conducting an online search for products and services. We don’t just focus on general SEO, we work toward earning you the right kind of traffic. We help establish a remarkable footprint locally using tools such as Google My Business, location sensitive keywords and local listings.